This book presents the essential steps, techniques and tools to inspire you on your journey towards innovation, illustrated by genuine case studies.
“The fierceness of competition in business – which is now global – requires high speed innovation. The book surprised me by exposing a collective process aiming at innovation, combining the systematization of the process with its practical exercise.”
Aldo da Silva Trindade
Channel Architecture - Itaú Unibanco. Technology Superintendence, Mobility, Multichannel and Innovation
Computer Engineer at PUC-RJ (1990), MSc. in Computer Science at IIT – Illinois Institute of Technology (1992), and Ph.D. in Computer Science at IIT (1995). Global CEO of MJV Technology and Innovation.
Electrical Engineer degree (ITA, Aeronautical Institute of Technology, 1966), Master in Electrical Engineering and Computer Science (UCB, University of California at Berkeley, 1969), Ph.D. in Computer Science (UCB, University of California at Berkeley, 1972). President of MJV Technology and Innovation.
Designer Strategist, graduated from ESDI /UERJ, masters in TU Delft, Netherlands, and Executive MBA in COPPEAD
Master in design by PUC-Rio, bachelor's degree in design with a focus on Visual Communication and Product Design by ESDI/UERJ and a course in digital media at German design school HfG Schwaebisch Gmuend.
Master in User-Centered Design at PUC-RIO and PHD in Emotional Experience at the Deft University of Technology
Collect data about your target audience in the context they live in and with the least interference possible. Find out their yearnings and expectations to support relevant decision-making and prepare the user for collaborative sessions. Learn more by watching the explanatory video.
It’s a meeting with several users and stakeholders in order to obtain deeper layers of information about the user’s relationship with the researched context. This technique allows you to extract feelings and unconscious impressions, which would not be verbalized in interviews.
It enables direct contact between users and the project team. Through dialogue around topics of interest for the research, it is possible to extract important information and evaluate the reactions of the respondents as they go through topics on the agenda.
Personas are fictitious characters created to generate and validate ideas. They are developed from the synthesis of meaningful behaviors observed during field research.
It is the grouping of Insights Cards according to categories based on affinity, similarity, proximity or dependence. This diagram makes it easier to see the macro areas that delimit the subject at hand, its subdivisions and interdependencies.
Insights consisting of reflections based on actual perceptions obtained along the exploratory, desk and/or indepth researches. They are findings that point to solution opportunities for the project. You know that “a-ha” moment? It’s usually an insight!
As the name implies, these are prototypes built on paper, with different fidelity levels. It can be a hand drawn wireframe to represent the screens of a mobile application schematically, or a package with the final text and color details.